The facade of the Old Stage at the Royal Theatre is covered with two gigantic portraits. It is a part of an advertizing campaign themed “Stars shine in the dark” On the left, Principal Dancer Susanne Grinder; on the right, recently appointed Soloist Alban Lendorf. The Royal Theatre has never made a campaign of this size focusing on its stars. Traditionally the personality factor has been downplayed, but this time the faces of six leading artists (two actors, two singers and two dancers) are used for billboards, full size print ads, television and cinema advertising. And 21 year old Alban Lendorf is the face of the company and that feels absolutely right.
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